The Channel 1 service promises to launch a full version of its news bulletin with virtual anchors from 2024. The content is authentic, borrowed from news portals, repackaged and presented on screen by a photorealistic avatar controlled by AI. This service is planned as an intermediate version on the way to displace live people from everywhere in the information space where something has to be told and shown.
The times when all families watched the same news bulletin with an impassioned newscaster are over. In the near future, the user will choose the appearance, behaviour and other personal traits of the character, and the AI will “bring it to life” on the screen. They can be changed almost in real time, for example, business news will be read out in a funeral voice by an old clerk, and discounts will be announced by a sexless something painted in the latest fashion.
